Sledge press kit

Brand assets and company materials, provided for editorial use. Download everything at once, or grab individual files below.

Download full press kit (ZIP)
01Sledge · Brand Assets

Logo Evolution

Previous Sledge logo — flat amber tile with the sledgehammer cutout
Previous markRetired
Current Sledge logo — 3D symbol with wordmark
Current markApproved

The new logo is the approved mark for all future product, marketing, sales, and partner communications.

02Sledge · Brand Assets

Approved Assets

Sledge primary logo — symbol paired with the wordmark

Primary Logo

Default brand representation — symbol paired with the wordmark.

Sledge wordmark

Wordmark

Horizontal and constrained spaces where the symbol isn't needed.

Sledge symbol — 3D sledgehammer icon on an amber tile

Symbol

App icons, social avatars, favicons, and UI surfaces.

03Sledge · Brand Assets

Background Usage

Light background
Sledge primary logo on a light background
Sledge wordmark, dark version for light backgrounds
Sledge symbol on a light background
Dark background
Sledge primary logo on a dark background
Sledge wordmark, light version for dark backgrounds
Sledge symbol on a dark background

Use the logo version that provides the strongest contrast against the background.

04Sledge · Brand Assets

Logo on Imagery

Place the logo on an area with sufficient contrast and visual simplicity. Use the light or dark lockup depending on the underlying image brightness.

Sledge light lockup on a dark simple area
Approved

Light lockup on a dark, simple area.

Sledge dark lockup on a light simple area
Approved

Dark lockup on a light, simple area.

Sledge logo on busy imagery — avoid
Avoid

Busy imagery with poor contrast.

Sledge logo on detailed texture — avoid
Avoid

Detail that reduces readability.

Do

  • Use approved logo assets
  • Maintain proportions
  • Keep clear space around it
  • Match the light or dark lockup

Don't

  • Stretch
  • Rotate
  • Recolor
  • Add effects
  • Place on low-contrast imagery

About Sledge

One sentence

Sledge is the AI-native construction operating system: one system, from bid to build to paid.

One paragraph

Sledge is the AI-native construction operating system. Built by builders for builders, Sledge runs the field, the office, and the whole company, for solo contractors, mid-sized shops, and multi-billion dollar enterprises. One system, from bid to build to paid. Sledge is headquartered in Los Angeles, California.

Fact sheet

Company
Sledge (DMR Corporation d/b/a Sledge where legally required)
What Sledge does
Sledge is the AI-native construction operating system: one system, from bid to build to paid.
Founded
September 2026
Headquarters
Los Angeles, California
Founders
Raz Danoukh (CEO), Matteo Miralaie (COO), Davis Cannon (CPO)
Press contact
press@getsledge.com

Founders

Raz Danoukh, Sledge CEO

Raz Danoukh

CEO · Co-founder

Third-generation builder with 20+ years in the field. Raz grew Ferrocrete Builders in Los Angeles from a one-man operation into a multi-million-dollar concrete contractor he still runs today. He holds a B.S. and M.S. in engineering from UCLA and leads Sledge's strategy, industry positioning, and relationships across LA construction.

Matteo Miralaie, Sledge COO

Matteo Miralaie

COO · Co-founder

Engineer and operator who turns messy real-world workflows into clean, scalable systems. He holds a master's in engineering from Johns Hopkins and built the original Sledge prototype. Matteo owns execution across the company, from core platform architecture to go-to-market.

Davis Cannon, Sledge CPO

Davis Cannon

CPO · Co-founder

Product builder with 10+ years turning 0→1 ideas into real, scalable systems across AI, SaaS, and digital platforms. The last startup he worked at is now valued at $1.2B. He holds a master’s in Business Management from Long Beach State and leads product vision, system design, and the user experience.

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Press Kit | Sledge